Selected Work
MLSE Fan App Ecosystem
Shipped4 new apps with standardized patterns, segmentation foundations, and release discipline ahead of opening nights.
Built the ecosystem foundation for personalization and measurement, including 20+ fan segments and scalable targeting for lifecycle and game-day moments
$6M+ annual digital revenue impact, scaling sponsorship and commerce value through measurable mobile inventory and attribution
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Built the operating model that made innovation scalable, including intake, a shared scoring rubric, committee pitching, and funding gates that turned early ideas into decision-ready projects.
Generated 50+ submissions across three R&D streams and advanced 3 projects into funded in-flight delivery.
Established a repeatable experimentation playbook that reduced time-to-decision and helped teams stop low-signal ideas earlier, protecting capacity for higher-impact work.
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Shipped an end-to-end drop engine and marketplace experience that supported high-traffic launches; first drop sold out in 9 seconds
Drove early demand and retention with 48,000 sign-ups and 32% repeat buyers within 60 days
Established a healthy marketplace loop with 8,500 listings created in the first 60 days and 27,000 peak concurrent users on drop day
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Introducing OriginLab
My AI agency dedicated to helping ambitious teams design, build, and scale AI-native systems that create real value.
At OriginLab, we partner with forward-thinking organizations to navigate the complexity of AI integration, from strategy and product design through implementation and organizational change.
About Eugene
Fast Facts
15+ Years Experience
AI-Native Focus
Design Executive & Mentor
Enterprise & Startup Background
I am a product design leader and mentor with over 15+ years of experience across startups and enterprise. I've led design at scale, from launching zero-to-one products to shaping a 50+ person organization.
Most recently, I served as Director of Product Design at MLSE, overseeing a portfolio 12 digital products with more than $6M in annual digital revenue impact. I partner with other disciplines and business leaders to connect vision and execution with measurable results.
Today my focus is on AI-native product teams and ecosystems. I help organizations bring AI into their products and workflows in a way that feels human, strategic, and accountable to real outcomes.
How I Lead
My work is guided by a few principles that show up in every team, product, and partnership.